We're not the usual furniture manufacturer. In fact, you might say that’s our defining characteristic. We’re different. Surprising. That’s the main thing “about us.” So what’s the difference?

We’re family-owned-and-operated. Not many of our competitors can say that. And the personal attention that a family gives its own business has made a real difference. 60 years of excellence have proven that again and again.

But even a family’s dedication isn’t enough. Skill is needed, too. Fortunately C. E. Massoud had a strong business background, plus a business education at S.M.U. Chuck Massoud has a business degree, also from S.M.U., as well as the experience he gained working in real estate and banking after graduation. So when he joined his father, he brought a wealth of assets along with him, including a lifetime growing up in the business itself.